Public relations team garners coverage of Nevada; hosts industry webinar on influencers

Travel Nevada’s public relations team brought international and domestic travel media into the state this summer and fall, and also shared its social media influencer policy with industry partners in a September webinar. Recent media hits include a feature story — and the cover — of the August Nat Geo India, the result of an international ski fam earlier in the year.

Also on the international front: Travel Nevada this fall hosted media from Food and Travel Mexico, one of the top three magazines in Mexico; and Jeff Frenette, a Canadian social media influencer and blogger. Recent international media hits include stories in The Man, a luxury publication in India; Toutiao, a Chinese content platform; and El Tiempo, a daily newspaper in Colombia. All were the result of an April international media fam to southern Nevada.

Domestic media visits this fall included freelance writer Robert Annis in Reno-Tahoe and Steve Graepel from bicycling blog Bikerumor in Ely. Five social media influencers attended Travel Nevada’s southern Nevada fam tour in September. Domestic media hits during this period include two stories in the Los Angeles Times: one on the Burning Man vibe in Reno (Aug. 1), the other on Nevada Northern Railway’s star trains (July 3). Nevada’s Electric Highway (U.S. 95) was included in a roundup story on electric travel in New York Times (July 17).

While the public relations team continues to work with traditional media to place Nevada tourism stories, social media influencers are increasingly important in getting the word out about Nevada travel destinations. In discussing this trend with our industry partners, Travel Nevada shared its social media influencer policy in a September webinar. If you missed the webinar and would like a copy of the presentation deck, contact Chris Moran at cmoran@travelnevada.com.