Travel Nevada spring 2018 wrap-up
Travel Nevada and its partners were busy this spring with media and sales missions, familiarization tours, media projects, and shows, including IPW 2018, May 19-23 in Denver. There, at the U.S. Travel Association-sponsored show, Travel Nevada unveiled its new IPW trade show booth. The new setup is designed to incorporate partner tables and displays, presenting a strong, unified representation of Nevada’s tourism options. We are excited about this new display, and encourage our partners to join us at IPW 2019, June 1-5, in Anaheim, California. Contact Teri Laursen, director of Sales and Industry Partners, for more information on participation.
In the meantime, we appreciate all our partners who traveled with us on sales missions and helped us host familiarization tours. Below is a list of some of our recent activities. If you’re interested in participating in future missions and fams with Travel Nevada, be sure to sign up for this e-newsletter, check travelnevada.biz and look for information coming out of the territory organizations. We look forward to working with you!
New York media mission, April 25, 2018
Travel Nevada and seven of its industry partners met with media from CNN Online Travel, USA Today, Conde Nast Traveler and other outlets at a lunch event April 25 at the NoMad in New York City. Click here to see pictures.
VIP Latin Fam, April 23-28, 2018
Travel Nevada hosted Latin American representatives from Global Marketing and Sales (GMS) team in-country representatives, and invited travel trade managers on its Nevada familiariztion tour. Participants from Mexico, Colombia, Brazil, Argentina and Chile traveled from Las Vegas to Cathedral Gorge, Great Basin, Ely, Elko, Virginia City, Carson City and Lake Tahoe. For images, click here.
Latin America media mission, May 7-11, 2018
Travel Nevada led a media mission to Mexico and Chile in early May. As part of the mission, Travel Nevada broadcast “Live from Nevada” live feeds during events in Mexico and Chile. Travel Nevada staff and partners, including Tom Lester in Elko and Tony Lyle in Lake Tahoe, were filmed on location talking about their destinations; and the video was live-steamed at the events in Latin America.
The Weather Network (Canada) filming, May 30 to June 3, 2018
Travel Nevada sponsored three segments to be aired on The Weather Network, the No. 1 TV network in Canada. The segments focused on Lake Mead and Hoover Dam (footage shot at the historic train tunnels); the Extraterrestrial Highway; and Spring Mountain Ranch State Park. They will air in the fall when Canadian travelers are looking for warmer destinations.
United Kingdom Tour Operator Fam, June 5-10, 2018
Travel Nevada hosted a familiarization tour for UK tour operators and travel trade media June 5-10. The group visited Las Vegas, Cathedral Gorge State Park, Great Basin National Park, the Ruby Mountains and the Reno-Tahoe area.
Domestic media/social media influencer fam, June 12-16, 2018
Five media attended a domestic media familiarization tour June 12-16 to Reno, Lake Tahoe, Carson Valley, Virginia City and Fly Ranch in the Black Rock Desert. Fly Ranch, purchased by the Burning Man organization in 2016, recently has opened for guided tours.
Boise, Idaho, sales and media mission, June 13-15, 2018
Travel Nevada’s sales and public relations teams joined forces for a mission to Boise, Idaho. This fun event was held on the grounds of the Idaho State Penitentiary, and guests were able to visit Nevada suppliers in their cells.
International media fams, June 2018
Travel Nevada hosted three international media familiarization tours in June: UK media June 5-9; Canadian media June 17-21; and French media June 20-27.
